This book is written from the
customers perspective! The reason why this is important to know is because it allows you to see how today's customers want to buy! Thinking from the marketplace instead of the marketplace gives you a well-rounded perspective.
This book is written for Small Business Owners who want to expand their business & create the process that will allow them to spend more time work on their business instead of working in their business. This can be the game changer that can free up some of your time.
This book is written by an Entrepreneur whose background extends from the I.T. industry. Solving customers problems all day is what we do. Whenever we solve a problem, we document it. As I made purchases my first online products, I documented my buyers experience which also known as a customer buyers' journey.
You get to read firsthand how I bought as a customer & then reversed engineered that buyer's journey experience.
I hope the ideas & concepts in this book give you bigger ideas to expound upon for your business as well.